NAHB Learning
Catalog
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/03/2026 at 2:30 PM (EST)
Ready to earn your Certified Master Building Professional (CMBP) or Certified Master Remodeling Professional (CMRP) credential? Get practical advice from professionals who have completed the process. Learn how to meet the 50-hour continuing education requirement, document your credits and navigate your path to certification. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Thinking about earning your Certified Master Building Professional (CMBP) or Certified Master Remodeling Professional (CMRP) credential but don't know where to start? Get firsthand advice from professionals who have been through the process.
In this interactive Shop Talk, CMBP and CMRP credential holders will share their experiences, lessons learned and strategies for navigating the credential process. Discover ways to earn and document the required 50 hours of continuing education, overcome common challenges and make the most of the resources available to support your professional development.
Bring your questions and get practical insights to help you plan your next steps toward earning your credential.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend the Credential Shop Talk?
NAHB Members interested in earning the Certified Master Building Professional (CMBP) or Certified Master Remodeling Professional (CMRP) credential, as well as professionals working toward meeting the continuing education requirements.
What You'll Learn During This Shop Talk
By the end of this Shop Talk, you will be able to:
Understand the value of certification: Identify the professional benefits of earning the CMBP or CMRP credential.
Plan your continuing education: Explore strategies for earning and documenting the required 50 hours of continuing education.
Learn from real experiences: Gain insights into challenges credential holders faced and how they overcame them.
Find the right resources: Identify resources and opportunities to support your credential journey.
Take your next steps: Get answers to your questions and practical advice for planning your path to certification.$i++ ?>
Jeanne Conger, CGB, CGP, CMBP
CCO
On3 Capture Process
$i++ ?>Paul Criner, CGR CGP CAPS
Vice President & Co-Owner
Criner Remodeling
Paul Criner, Vice President of Criner Remodeling, started with the company shortly after graduating high school. He started as a helper, working his way up to becoming a project manager, then to a production manager in charge of all Criner Remodeling’s projects. He has since moved into sales and design where he often uses his experiences in the field to assist his current design work. Throughout his career he has been committed to continuing education through TNCC and the National Association of Home Builders, becoming a Certified Aging in Place Specialist, Certified Green Professional, and a Certified Graduate Remodeler. He has served in the following organizations: 2023 – Present, Remodeling board of trustees 2023 – Speaker at the International Builder Show 2023-Present, Habitat for Humanity PGW Board Member
$i++ ?>Tim Lansford
Instructor
Luxury Homes
Tim Lansford, also known as "The Thought Re-Constructor," boasts an impressive three-decade career in construction and real estate. Leading Luxury Homes of Texas, he excels as a builder, real estate broker, and distinguished speaker, leveraging his deep industry knowledge to inspire change in leadership and perception across multiple sectors. Beyond construction, he is a passionate speaker that runs a comprehensive Training and Development Company, focusing on innovative leadership and success strategies. His influential workshops and keynote speeches have captivated audiences nationwide, including notable appearances at NAHB, TAR, SHRM, NARI, AMC, and the International Builder’s Show (IBS). Through his workshops and keynote speeches, Tim challenges and guides professionals to rethink their conventional views on leadership, urging them to adopt innovative strategies for personal and professional development.
$i++ ?>Colby Walter
Construction Experts, LLC
Over 25 years of experience in the construction industry, including the construction of hundreds of single-family dwellings. These projects include design-build custom homes and production-based speculative building. Additional experience includes residential remodel/addition projects, multi-family apartment buildings, commercial tenant improvement including office space, recreation, therapeutic and entertainment space. Experience also includes design, inspection, supervision of subcontractor trades, material procurement, management of suppliers & vendors, invoicing, and scheduling. Colby is also an experienced expert witness, including consulting for both plaintiff and defendant in multiple residential construction legal cases.
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Contains 4 Component(s), Includes Credits Includes Multiple Live Events. The next is on 12/03/2026 at 1:00 PM (EST)
Turn residential construction project chaos into a well-orchestrated build. In this course, you will learn how to manage projects from first concept to final walkthrough using proven project management principles, practical tools and modern workflows, including how AI and evolving Google search behaviors are reshaping how project information is found, tracked and communicated. Walk away with systems you can use immediately to keep projects aligned, on budget and on schedule.
Build a strong foundation in professional project management tailored to residential construction projects. This course introduces the core principles, roles and workflows that drive successful projects, while also exploring how AI tools and Google search are transforming the ways project managers access information, communicate with teams and make decisions in real time.
You will learn how structured project management improves project outcomes across scope, schedule, budget and client experience. The course walks through the full project lifecycle, from pre-construction planning to project closeout, giving you a clear roadmap for managing every phase with confidence.
Through practical, real-world scenarioswill explore how to set up projects effectively, run productive meetings, manage documentation and coordinate internal teams, trade partners and clients. You will also gain exposure to essential tools such as estimating systems, schedules, job costing, logs and reporting. Learn how emerging AI-powered tools and smarter search strategies can streamline these processes and surface critical project information faster.
By the end of the course, you will understand how to manage daily project responsibilities from site coordination and materials management to change orders, financial tracking and client communication. You will leave with practical systems and workflows that help you stay organized, proactively solve problems and deliver consistent, high-quality project outcomes.
When you finish this project management course, you will be able to:
- Review the objectives, benefits and core responsibilities of professional project management
- Define the role of the project manager and characteristics that drive success
- Identify key project team members and howtp collaborate throughout the project lifecycle
- Execute effective pre-construction processes, including design coordination, internal alignment and client hand-off
- Set up and manage project documentation, files and communication systems
- Apply essential project management tools for scheduling, estimating, financial tracking and reporting
- Manage project execution, including site coordination, materials, trade partners and change orders
- Deliver strong project closeout processes that support client satisfaction and long-term success
Important Registration Details:
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login at www.nahb.org/register. If you are having issues with your login, please contact our help desk at [email protected] or 202.266.8313
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing [email protected] until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
Please contact [email protected] with any questions
$i++ ?>Nicolas Ream
Senior Vice President of Sales and Marketing
Montana Heritage Home Builders, Inc.
Nicolas "Nic" R. Ream, CMRP, CMBP. MS REBE, CAPS, CGA, CGB, CGP, CGR, CSP, GMB, Master CGP, Master CSP, CGSP, NGBS Green Pro, LEED® Green Associate™, WWYW CERTIFIED® is a fifth-generation Montanan, whose family homesteaded in Montana. Nicolas Ream's family has been in the construction industry for seven generations in the United States of America. Nicolas Ream is the Chief Experience Officer (CXO), Senior Vice President of Sales and Marketing, Project Manager, Estimator, Director of Business Development, and Director of Research and Development at Montana Heritage Home Builders, Inc. (MHHB). Montana Heritage Home Builders (MHHB) is a national, state, and local award-winning, family-owned and operated, high-end luxury, high-performance, full-service, design/build, one-of-a-kind custom home building, remodeling, and light-commercial construction and real estate development company. Montana Heritage Home Builders was started nearly thirty (30) years ago. Since Allen and Michelle Ream founded MHHB in 1997, it has been a family endeavor. This legacy continues today, with their son, Nicolas, as Chief Experience Officer and their daughter, Jessica, as Selections Coordinator, ensuring the family's commitment to quality is upheld.
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/02/2026 at 2:00 PM (EST)
Acquisition/Rehabilitation and Resyndication transactions can generate new LIHTC allocations for existing properties, but understanding the differences is essential. This session will explore distinctions between the two transaction types, including household qualification, federal and state requirements, placed-in-service dates, and first-year credit rules. Attendees will gain practical strategies to structure deals effectively, avoid compliance pitfalls, and successfully deliver tax credits. Registration now requires an NAHB login. Create your account at www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
Acquisition/rehabilitation and resyndication transactions can bring new Low-Income Housing Tax Credits (LIHTCs) to existing properties, but the rules differ in important ways. Understanding these requirements early can help owners, developers, syndicators and compliance professionals avoid delays, prevent compliance issues and successfully deliver tax credits.
In this webinar, experts will break down the federal LIHTC requirements for acquisition/rehabilitation and explain how they apply to resyndication transactions. Explore household qualification, prior income certifications, federal safe harbors, state Housing Finance Agency requirements, placed-in-service dates and first-year credit requirements.
Through practical examples, learn how to plan due diligence, coordinate resident qualification and rehabilitation activities and establish qualified occupancy to support successful credit delivery and long-term compliance.
Registration now requires an NAHB login. Create your account at www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
Who Should Attend This Webinar
LIHTC property owners
Multifamily developers
Syndicators
Housing compliance professionals
Property managers
Other professionals involved in affordable housing acquisition, rehabilitation, resyndication and tax credit delivery.
What You'll Learn in this Webinar
After this webinar, you will be able to:
Compare transaction requirements: Identify key regulatory differences between acquisition/rehabilitation and resyndication.
Navigate household eligibility: Understand resident qualification rules, prior income certifications and applicable federal safe harbors.
Plan for compliance: Evaluate federal requirements alongside state Housing Finance Agency standards.
Manage critical timelines: Understand placed-in-service dates, first-year qualification requirements and credit delivery timing.$i++ ?>
Morgan Baldwin, HCCP
Housing Compliance Trainer
US Housing Consultants
Morgan Baldwin is a national trainer for US Housing Consultants, with seven years of experience ensuring regulatory adherence in affordable housing programs. Current Role and Responsibilities Since July 2025, Morgan has served as a Housing Compliance Trainer with US Housing Consultants, working remotely to: Review training manuals and stay current with new regulations Deliver training sessions to staff nationwide Support property management teams in meeting LIHTC, HUD, HOME, Section 8, and other program requirements Her work focuses on improving compliance processes, minimizing audit findings, and fostering sustained regulatory performance.
$i++ ?>Jen Brewerton
Vice President of Compliance, Property Management
Dominium
Jen Brewerton is the Vice President of Compliance for Dominium. At over 40,000 units, operating in 25 different states, Dominium is one of the nation’s largest and most innovative affordable housing development and management companies. Dominium has added 7,000 units on average in the last 5 years through new construction and resyndication of existing properties, and is on track to do the same for 2025. Ms. Brewerton is responsible for determining and implementing all affordable program policy and procedures for Dominium. Prior to joining Dominium, Ms. Brewerton has held a variety of influential positions in her field, including almost 10 years with Texas Department of Housing and Community Affairs (TDHCA) overseeing the Housing Tax Credit, Bond, HOME and Housing Trust Fund programs. After leaving TDHCA, Mr. Brewerton held senior positions at CohnReznick, a Project Based Section 8 Contract Administrator and LIHTC consulting. Ms. Brewerton received her Bachelor of Arts degree from the University of Texas at Austin, and currently serves on the board of the Texas Association of Affordable Housing Providers
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- All Users - $39
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Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/19/2026 at 1:00 PM (EST)
For next-generation residential construction leaders, family business succession is about more than ownership. Discover how to honor your family's legacy while building credibility, embracing innovation and developing your own leadership style. Gain practical strategies to navigate family expectations, strengthen the business and lead it confidently into the future. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
For second- and third-generation residential construction leaders, succession is about more than ownership. It's about honoring the family business legacy while building your own leader. ship path. In this candid Shop Talk, industry leaders discuss navigating family expectations, earning credibility, introducing innovation and developing an authentic leadership style. Gain practical insights to help lead through succession, strengthen the family business and shape its future
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Shop Talk
This Shop Talk is ideal for next-generation leaders in residential construction, including:
Second- and third-generation home builders and remodelers.
Family business owners and successors. Emerging residential construction leaders and executives.
Business owners preparing for succession.
Residential construction professionals navigating family business leadership and growth.
NAHB and PWB Members looking to strengthen leadership skills and build a lasting business legacy.
What Will You Learn in Leading the Next Generation?
Explore strategies for navigating family residential construction business succession while honoring the company's history and values.
Learn how to establish credibility and earn trust as a next-generation leader.
Discover ways to introduce fresh ideas and innovation while respecting established family business practices.
Develop a leadership approach that reflects your own strengths, ideas and vision.
Gain practical insights for balancing family expectations with residential construction business growth and long-term success.$i++ ?>Erin LeCorgne (Moderator)
Business Development Manager
Stone Title
$i++ ?>Alison Johnson
Owner/Construction Manager
Associates in Building + Design, Ltd.
$i++ ?>Bob D. Peterson, CAPS, CGP, CGR, GMR
President and Founder
Associates in Building & Design, Ltd
Bob Peterson is President and Founder of Associates in Building & Design, Ltd, a custom build and remodeling firm in Fort Collins, Co. Bob has over 35 years in the construction industry. He is passionate about the industry and gives back in many ways, serving in leadership roles at the local home builders association, state and national levels.
$i++ ?>Heather Schreiner
Owner/Principal Designer
ABD Remodeling
$i++ ?>Emma Wildermuth
President
Shinn Group
Since joining Shinn Group in 1999, Emma Jane has grown from managing seminar and event logistics and overseeing the Shinn Home Building Education division, to leading the organization in serving the next generation of home builders. With two decades of industry experience, Emma Jane continues the Shinn Group founders’ vision to help private home builders strengthen and grow profitable businesses. Emma Jane holds a BS in Business Administration and an MBA with an emphasis in Leadership Development from the University of Denver. As a consultant, executive leadership coach and facilitator for Shinn Group, Emma helps builders become the builder of choice through proven business management process improvement, results-driven leadership development and business growth strategy to increase profitability.
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Contains 3 Component(s), Includes Credits
Designing for aging in place involved more than checking ADA requirements. The webinar explored how residential accessibility, universal design and individualized solutions helped CAPS professionals and remodelers create safer, more comfortable homes that supported independence and changing needs. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
When designing accessible homes, ADA standards served as a useful reference, but they didn't tell the whole story. For remodelers and CAPS professionals, the goal went beyond meeting a standard. It was about creating homes that supported independence, safety, comfort and changing needs.
In this practical Shop Talk, accessibility expert and interior designer Maegan Blau broke down the differences between ADA requirements, residential accessibility, universal design and individualized accommodations. Attendees learned how to apply accessibility thinking earlier in the remodeling and design process to create homes that worked better for the people who lived in them, without sacrificing style.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Shop Talk?
This Shop Talk is ideal for:
Certified Aging in Place Specialist (CAPS) credential holders.
Remodelers and residential remodeling professionals.
Builders and designers serving the 55+ market.
Professionals designing or remodeling homes for aging in place.
Residential professionals working with clients with mobility or accessibility needs.
Anyone looking to incorporate universal design and individualized accessibility solutions into residential projects.
What Will You Learn About Accessibility and Aging-in-Place Design?
Understand when ADA requirements apply to residential projects and when they do not.
Identify why ADA standards alone may not address the needs of people aging in place.
Distinguish between ADA compliance, residential accessibility, universal design and individualized accommodations.
Recognize how accessibility needs can vary from person to person and from home to home.
Learn how to incorporate accessibility considerations earlier in the remodeling and design process.
Explore ways to design homes that support mobility, independence, safety and long-term livability.
Discover how thoughtful accessibility solutions can improve a home's function without making it feel institutional.
Gain practical insights for creating homes that adapt to changing needs while maintaining comfort and aesthetics.$i++ ?>Fritzi Gros-Daillon (Moderator)
Instructor
Fritzi is aMaster Instructor since 2021 and has been conducting CAPS and UDE trainingsince 2015. She was awarded 2019 Educator of the Year. As the CEO of HouseholdGuardians, she offers consulting to professionals and consumers on aging inplace and home safety. She also serves as the Director of Education for AgeSafe America. She is a founding member of the San Diego chapter of the NationalAging in Place Council, former Chairman of NARI, San Diego and board member ofFoundation for Senior Well Being and San Diego County Council on Aging. As anAARP volunteer, she conducts Home Fit training throughout CA. She is aCertified Senior Advisor, Universal Design Certified Professional and SeniorHome Safety Specialist. And she loves teaching CAPS!
$i++ ?>
Maegan Blau
Founder & Principal Designer
Blue Copper Design
Maegan Blau is the founder and principal designer of Blue Copper Design, an Arizona based interior design studio known for its accessibility forward approach to interior design. Since launching the firm in 2018, she has become a respected voice challenging the industry to move beyond minimum accessibility standards and design spaces that genuinely support how people live. Shaped by her personal experience with disability and a commitment to thoughtful design, Maegan creates environments where beauty and accessibility seamlessly blend together. Her work centers on creating homes that promote independence, dignity, and longevity, proving that accessibility is a powerful foundation for great design.
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Contains 3 Component(s), Includes Credits
Explored housing trends shaping the needs of people across lifespans. Learned how ADUs, Missing Middle Housing and age-friendly design could expand housing choice, support aging in place and address the needs of multigenerational households. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313
Changing demographics reshaped demand for affordable, accessible and flexible housing. This webinar explored how trends in aging, multigenerational living and caregiving influenced housing needs. Participants learned about strategies such as ADUs, Missing Middle Housing and age-friendly design that expanded housing options and supported aging in place.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313
Who Should Attend This Housing Trends and Aging-in-Place Webinar
This webinar is ideal for:
CAPS-certified professionals.
Home builders and developers.
Remodelers and residential construction professionals.
Professionals serving the 55+ housing market.
Designers and others involved in accessible and age-friendly housing.
Industry professionals interested in ADUs, multigenerational housing and expanding housing choice.
What Will You Learn in Housing That Supports People Across the Lifespan?
Understand demographic, market and policy trends shaping demand for accessible, affordable and diverse housing.
Explore how ADUs, Missing Middle Housing and other housing strategies can expand housing choice.
Learn how housing can better support aging in place, multigenerational living and caregiving needs.
Identify opportunities to incorporate age-friendly and accessible housing strategies into development and design.
Discover AARP resources and tools that can support age-friendly planning, development and design.$i++ ?>Rodney Harrell, PhD
Vice President, Family, Home and Community (FHC)
AARP
Rodney Harrell is a thought leader and change agent in the areas of aging, livable communities, housing, community revitalization, economic development, and strategic planning. His experience as a local, national and international issue expert, author, speaker, blogger, consultant, instructor, board member and mentor brings new perspectives to issues that we face and solutions to address them. He is an AARP enterprise lead, charged with developing and implementing the organization’s approach to address housing and livable community challenges. As VP, he also heads AARP Public Policy Institute’s team of issue experts on long-term services, family caregiving and livable communities. He is also lead creator of the award-winning AARP Livability Index™ platform, the world's first nationwide, neighborhood-based livability index, and a leader of other key innovations. Before AARP, Dr. Harrell was a Research and Evaluation Consultant and instructor at the University of Maryland. He was a Maryland Governor’s Policy Fellow, leading programs in the Maryland Department of Housing and Community Development / Maryland Heritage Areas Authority. He is currently Chair of the Champions Council of the Coalition for Smarter Growth, immediate past chair of the Board of Visitors for the University of Maryland School of Architecture, Planning and Preservation, and a Trustee of the National Building Museum. He holds a doctorate in urban planning and design from the University of Maryland, dual master’s in public affairs and urban planning from the School of Public and International Affairs at Princeton University, and a bachelor’s in political science from the honors program at Howard University.
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Contains 3 Component(s), Includes Credits
Offsite construction helped builders deliver housing faster, but understanding building codes and compliance requirements was essential. Participants explored how codes applied to modular, panelized, concrete, log, and timber frame systems. They learned how compliance was verified and what builders needed to know before incorporating systems-built construction into their projects. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
Offsite construction helped builders deliver housing faster, but navigating building codes and verifying compliance could be complex. In this practical webinar, experts from the International Code Council (ICC) explained how building codes applied to modular, panelized, concrete, log, and timber frame construction. Participants learned how these systems were evaluated, which code requirements to consider, and how compliance was verified to confidently incorporate offsite construction into their projects.
Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
Who Should Attend This Offsite Construction & Building Codes Webinar
This webinar is ideal for:Home builders and developers.
Remodelers and residential construction professionals.
Builders currently using or considering systems-built construction.
Offsite construction manufacturers.
Building code officials.
Other industry professionals who want to understand building code requirements and compliance for offsite construction better.
What Will You Learn in Offsite Construction & Building Codes: What Builders Need to Know?
Identify the primary systems-built construction methods used in residential construction, including volumetric modular, panelized, concrete/ICF and log and timber frame systems.
Explain how applicable building code requirements are applied to different systems-built construction approaches.
Describe the roles and responsibilities of manufacturers, builders, code officials and third-party entities in verifying code compliance.
Compare common compliance verification pathways for factory-built and site-assembled building systems.
Learn how code compliance is evaluated and verified for systems-built housing.
Explore how understanding code requirements can help streamline the use of offsite construction.
Gain practical insights from NAHB and International Code Council experts on navigating building codes for offsite construction.
This webinar is co-hosted with the International Code Council$i++ ?>Matt Belcher
Government Relations Manager
International Code Council
Matt Belcher is an experienced codes professional, builder/developer, and nationally recognized consultant, educator, and author specializing in resilient, energy-efficient building and development. With more than four decades of construction industry experience, he has held leadership roles with NAHB and the International Code Council (ICC), contributed to the development of building and energy codes, and advanced high-performance and net-zero energy building practices. He previously served as Director of the University of Missouri’s High-Performance Buildings Research Center and is Senior Vice President and Co-founder of the nonprofit Operation Triage, which supports injured and ill veterans, first responders, and their families.
$i++ ?>Ryan Colker, J.D., CAE
Executive Director, Energy, Resilience & Innovation
International Code Council
Ryan Colker is the Executive Director, Energy, Resilience & Innovation at the International Code Council. Colker works to identify emerging issues in the building industry, including how new technologies can be leveraged by codes and standards, methods to modernize the application of building regulations, and the development of new business strategies that support members and building safety professionals. Prior to the Code Council, Colker was the Vice President of the National Institute of Building Sciences, where he led the Institute’s efforts to improve the built environment through collaboration of public and private sectors. Before that, he was the manager of Government Affairs at ASHRAE. Colker holds a Juris Doctor degree in Environmental & Administrative Law from George Washington University Law School in Washington, D.C., and a Bachelor of Arts in Environmental Policy from the University of Florida, Gainesville, Fla.
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Contains 3 Component(s), Includes Credits
Learned how women in residential construction turned setbacks, failures, and unexpected challenges into opportunities for growth and success. Gained practical strategies to build resilience, adapt to change, and move careers or businesses forward. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Setbacks, mistakes, and unexpected challenges served as powerful catalysts for growth. In this candid Shop Talk, accomplished women from across the residential construction industry shared the failures, career pivots, business challenges, and personal obstacles that shaped their paths to success. They discussed how they navigated market downturns, built businesses from scratch, changed careers, and overcame adversity. Attendees learned practical lessons to build resilience, adapt to change, and move their careers or businesses forward.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Shop Talk
This Shop Talk is ideal for women in residential construction, including:
Home builders.
Remodelers.
Developers.
Business owners.
Residential construction executives and managers.
Other residential construction professionals who want to build resilience, navigate change, grow careers or businesses and turn challenges into opportunities.
What Will You Learn from Setbacks to Success?
Identify strategies for navigating setbacks, mistakes and unexpected challenges in residential construction.
Discover how industry leaders used failure and adversity as opportunities for growth and reinvention.
Explore ways to build resilience, adapt to market changes and make confident decisions during challenging times.
Apply real-world lessons from women in residential construction to strengthen your career, leadership and business.
Gain perspective on turning difficult experiences into opportunities for long-term success.$i++ ?>Geraldine Smith (Moderator)
Founder
All Inclusive Construction & Building, LLC
Geraldine Smith is the owner of All Inclusive Construction & Building LLC, located in Branchburg, NJ. Geraldine spent 15 years in Human Resources at two different Fortune 500 companies and earned her MBA before deciding it was time for a change. She partnered with someone and helped grow a small “handyman” business into a flourishing company doing ground up builds, additions, complete renovations, and so much more – as she says they really are “All Inclusive”! When the partnership ended in 2019, Geraldine took the reins of the company and immersed herself in the business as much as possible, including extensive involvement with the local, state and national Associations. She helped to start the local PWB council and also chaired the local Remodelers Council. She is currently serving as the local president as well as being an NAHB PWB Trustee and NAHB Remodelers Council Trustee.
$i++ ?>Nicole R. Goolsby Morrison
Owner
Red Ladder Residential
Originally from Canada, I’ve spent most of my life in the southeastern United States. I moved to the Triangle area in 2015 after nearly 20 years of custom building in Charlotte. I have a passion for building, and renovations are my favorite projects because each one is unique. My perspective as a female builder and a mom shapes my approach to creating homes. The most rewarding part of my work is crafting safe, beautiful, and nurturing spaces for families.
$i++ ?>Carol L. Morgan, MIRM, CAPS, CSP
President
Denim Marketing
A recognized thought leader in real estate and home builders marketing, Carol Morgan is the founder and president of Denim Marketing, where she leads with strategy, innovation and storytelling. An early adopter of digital trends, Carol has been blogging since 2006, podcasting since 2011 and now pioneers strategies around Google search and AI related to content marketing. Her expertise lies in blending public relations, social media, email marketing, advertising and content marketing into cohesive, ROI-driven strategies that elevate clients’ brands and generate results. One of her favorite mantras is, “It’s fun to have fun, but you have to know how.” Carol is the author of four books, including Social Media Marketing for Your Business Vol. 2, published by Builder Books, and the creator of the nationally ranked website AtlantaRealEstateForum.com, Atlanta’s go-to source for real estate news. Her Atlanta Real Estate Forum Radio podcast spotlights industry leaders, innovators, and changemakers shaping the housing market. Deeply engaged with the National Association of Home Builders (NAHB), Carol has held multiple leadership roles, including chairing the Associates, Public Affairs, Membership and Professional Women in Building committees. She has received numerous honors, including the prestigious 2016 Woman of the Year. She holds the prestigious MIRM (Master in Residential Marketing) designation and advocates for excellence and innovation across the homebuilding industry.
$i++ ?>Steph Reed
Steph Reed is the co-owner of Partners By Design Homes, where she oversees the day-to-day operations of the business, including design, project management, construction supervision, and client care. A builder, remodeler, and REALTOR®, Steph is a second-generation contractor and serves as NAHB’s Iowa State Representative. She is a proud wife and mother of three grown children and a passionate advocate for women in the construction industry and the skilled trades.
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Contains 3 Component(s), Includes Credits
Even the best-built home could lead to an unhappy client when expectations didn’t match reality. Participants learned how to proactively educate buyers to prevent misunderstandings, build trust, improve customer satisfaction, and generate more referrals and sales. They gained practical strategies for communicating clearly about budgets, schedules, changes, closing, and warranty service. Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Even the best-built home could lead to an unhappy client when expectations didn’t match reality. For custom builders, remodelers, and single-family builders, proactive buyer education helped prevent misunderstandings about budgets, allowances, schedules, change orders, inspections, closing, and warranty service.
In this candid webinar, industry experts shared practical strategies for setting expectations, communicating through uncertainty, and turning better-informed clients into satisfied homeowners, stronger referrals, and repeat business.
Participants also learned how to use Buying Your New Home: A Guide to Home Buying, Second Edition, from NAHB BuilderBooks, as a third-party resource to support customer education and communication.
Exclusively for NAHB Members & Credential Holders: Free registration for members after login. If you have not set up your NAHB account, please visit: www.nahb.org/register or call 202.266.8313.
Who Should Attend This Webinar
This webinar is ideal for residential construction professionals who work directly with home buyers and homeowners, including:
Custom builders.
Remodelers.
Single-family builders.
Architects and designers.
Sales and marketing professionals.
Construction and customer service leaders.
Business owners and executives who want to improve customer satisfaction, referrals and sales.
What Will You Learn in Closing the Expectation Gap?
Identify the most common points where client expectations become misaligned during the home-building and remodeling process.
Explain budgets, allowances, contracts, schedules, design decisions, change orders, inspections, closing and warranty service in clear, homeowner-friendly language.
Build a repeatable expectation-setting and communication process across sales, design, construction and post-closing service.
Learn how proactive buyer education can build trust, improve customer satisfaction and generate more referrals.
Use a third-party buyer-education resource to complement your contracts, procedures and client communications.$i++ ?>Greg Hardwick (Moderator)
President and Owner
Hardwick General Contracting
Greg Hardwick, P.E., is President and Owner of Hardwick General Contracting, a nationally recognized custom home builder serving Central Florida. With 35 years of experience in the multimillion-dollar construction industry—including leadership roles with Fortune 500 companies—Greg is dedicated to delivering high-performance, luxury homes tailored to each client’s lifestyle. He is a Past President of the Master Custom Builder Council and the Greater Orlando Builders Association. He currently serves on the Leadership Council for the National Association of Home Builders, the Builder 20 Executive Committee, and as 2nd Vice-Chair of the Custom Home Builders Committee. Greg has been honored with multiple industry awards, including NAHB Project of the Year, Builder of the Year, and Remodeler of the Year at local and state levels.
$i++ ?>Chad Hackmann
Regional Partner
Alair Homes
Chad Hackmann is a regional partner with Alair Homes, where he leads award‑winning custom home building and remodeling teams in Arlington, Va., Falls Church, Va., and Washington, D.C., while supporting the franchise’s expansion across the D.C. metro area. With nearly 30 years in the construction industry, Hackmann began his career in Washington, D.C., before launching his own firm in 2006 and later joining Alair Homes in 2017.
$i++ ?>Kevin Harris
Director of Sales & Marketing
AGS Stainless
Kevin Harris is the Director of Sales & Marketing at AGS Stainless, Inc. (AGS), a railing manufacturer specializing in 100% offsite fabrication of custom railing systems. Before this position with AGS, Mr. Harris founded 4 industry-leading firms including 2 information technology firms; one specializing in the creation of web-based process management tools for Fortune 100 corporations and one that specialized in building predictive modeling applications for federal agencies. He also founded a real estate development firm that spearheaded the restoration and redevelopment of a historic seaport community’s downtown waterfront, as well as organizing and founding a state-chartered, community bank, which when it opened, was the fastest bank to receive a charter in the history of Washington State. Mr. Harris served as the 2024 Chair of the American Institute of Architects (AIA) 6,000-member National Custom Residential Architects Network (CRAN). He also served as the 2023-2024 Co-chair, of the Board of Trustees, of the National Association of Home Builders (NAHB) Leading Suppliers' Council (LSC), representing 130 of the world’s leading architectural product manufacturers and distributors.
$i++ ?>Peter L. Pfeiffer
Founding Principal Architect
Barley | Pfeiffer Architecture
Peter is an Architect, Author, Building Scientist and Realtor who is among the earliest American architects to be named a Fellow of the American Institute of Architects for his life-long achievements in developing climate-responsive design & building strategies. He was instrumental in the creation of Energy Star, and the nation’s first Green Building program. Peter is the founder of Barley | Pfeiffer Architecture, whose work has been published in such diverse venues as the Washington Post, Fine Homebuilding and featured on The Discovery Channel and This Old House. Residential Architect magazine cited him as one of the ten most influential residential architects of the decade - back at the turn of the century… He is a frequent speaker at national and international conferences on architecture, building development, and climate change. Peter has been nominated for the prestigious Hanley Award for his meaningful efforts to advance green building in North America. He has been honored as the "National Green Advocate of the Year” by the National Association of Home Builders and named the ”Green Superhero of the Year” recently at the International Building Show. More recently he has been selected to speak at the prestigious SXSW conference addressing how architectural design decisions interact with climate & social action.
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Contains 3 Component(s), Includes Credits
Learned how to set clear client expectations, prevent scope creep, and lead projects with confidence. Discovered practical strategies to improve communication, maintain alignment, and deliver smoother, more efficient builds. Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
Clear communication made the difference between a smooth project and a stressful one. In the fast-paced residential construction environment, builders and remodelers had to manage client expectations from the first conversation through post-project follow-up to reduce misunderstandings, avoid scope creep and strengthen customer relationships.
In this intermediate-level webinar, Andrea Seymour, co-founder and CEO of Springdale Custom Builders, shared practical strategies for improving the client experience before, during and after the build. Drawing from real-world design-build expertise, Andrea explored how to set boundaries early, guide productive conversations, maintain project alignment and create a more transparent process for customers.
Attendees learned how to establish clear expectations, communicate proactively and use tools and systems that helped minimize surprises and improve project efficiency. They also discovered ways to build trust, increase client satisfaction and protect profitability throughout the construction process.
Free registration is available to all after login. To create an account, visit www.nahb.org/register or call the help desk at 202.266.8313 for assistance.
What You’ll Learn
- How to set realistic expectations with clients from day one
- Strategies to reduce scope creep and avoid communication breakdowns
- Ways to create a smoother, more transparent client experience
- Tools and processes that help maintain alignment during construction
- Best practices for strengthening relationships before, during and after the build
Who Should Attend
- Single-family builders
- Remodelers
- Residential construction professionals focused on customer experience and project management
$i++ ?>Andrea M. Seymour
CEO + Principal Designer
Springdale Custom Builders
Andrea Seymour is the co-founder and CEO of Springdale Custom Builders, a leading custom homebuilding company based in Charlotte, North Carolina. Known for her collaborative leadership style and commitment to quality craftsmanship, Andrea has earned recognition through multiple industry awards and honors, including the 2025 Charlotte Business Journal Women in Business Awards and numerous NARI and MAME Awards. She is passionate about helping construction professionals improve communication, elevate the client experience and lead projects with confidence.
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